Permission Coin, also known as "ASK", is revolutionizing the digital ad system through a unique model based on permissioned data and opt-in engagement. This project is challenging the status quo of Web 2.0, by providing solutions to surveillance capitalism, data exploitation and intrusive advertising. The platform allows users to gain control over their data and its monetization, whilst offering an enhanced marketing alternative for companies.
The ASK Currency
As the currency of permission, ASK is leveraged as the backbone of this innovative advertising model. The platform sees ASK as a critical factor in elevating tech platforms and marketers in Web 3.0. Users earn the ASK currency by securely sharing their data and opting to receive relevant ads and content. This model also provides marketers the benefit of building opt-in audiences and seeking user permission for engagement, thus aligning with global privacy regulations and changes in ad technology.
ASK Implementation
ASK is primarily earned through declared data-sharing activities and engaging with video ads on the Permission.io platform. However, it is also utilized by advertisers as an incentive mechanism on their digital channels to drive loyalty and personalized ad campaigns. Future plans include integrating ASK with major eCommerce platforms, like Shopify, to enable users to earn and spend ASK directly with online merchants.
Data Algebra Technology
Permission Coin is not just an advertising model, but also a pioneer in data technology. Areas of focus include the continual development of its proprietary technology, "Data Algebra", which has been recognized with nine patents. This groundbreaking technology has the potential to liquify data stored in various silos and applications. It enables individuals to consolidate and monetize their complete data set while providing companies with a comprehensive view of permissioned data.
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