Luxo $LUXO

Luxochain is a Switzerland-based company that specializes in product certification with a key focus on the luxury market. Utilizing the power of blockchain technology, Luxochain provides an innovative solution for tracing goods right from their raw material stage to the distribution point. In addition, it offers certificates of authenticity and product passports that aim to protect both brands and customers, ensuring the purchase of authentic products.

Luxochain's Unique Approach

Luxochain differentiates itself by pairing products with unique Non-Fungible Tokens (NFTs), functioning as digital certificates of authenticity. Registered on the blockchain, these digital certificates are secure, easily readable, and transferable from any smartphone. Each product's NFT serves as its authenticity passport, guaranteeing non-duplicability courtesy of the underlying blockchain technology.

Benefits for Consumers and Brands

On one hand, Luxochain offers a valuable service to end consumers, safeguarding them in their luxury product purchases. On the other hand, Luxochain also partners with luxury brands, providing them with a transparent, loyalty, and couponing system that fosters better relationship with their customers.

The Role of LUXO Token

LUXO is the token that underlies the Luxochain ecosystem. The token allows for the safe creation, receipt, storage, and sending of digital certificates of authenticity and ownership for luxury goods. By acquiring Luxo tokens, brands can certify the sustainability, traceability, and authenticity of their products, thus enhancing their reputation.

Application Industries and Counterfeit Combat

Luxochain caters to a variety of industries including Luxury & Fashion, Art, Public Institutions, Media & Press Agencies, Medical, Pharmaceutical, Food, Automotive, and Valuable goods. A significant part of Luxochain's mission is to fight the counterfeiting of luxury goods, ensuring the purchase of authentic products through the blockchain, and guaranteeing real product ownership certified on the blockchain by luxury goods companies.

The Shopping Experience

During the shopping process, consumers have the advantage of viewing in-depth details about a product. This includes its general description, usage videos, color options, material information, manufacturing details, and the history of previous ownership transfers. All of this contributes to a more informed and secure shopping experience.