Designed by Andy Tian, the co-founder and CEO of Asia Innovations Group (AIG), Gifto is a network protocol aimed at fixing the problematic content monetization model currently in place. Based on Ethereum blockchain technology, Gifto offers an innovative approach that not only provides a new avenue for content monetization but also fosters a healthier relationship between content creators and their audience.
Origins and Development of Gifto
The Gifto network was officially launched in December 2017 and its effectiveness was tested in conjunction with AIG's flagship product, Uplive. As a popular live streaming mobile application, Uplive has an impressive user base of over 20 million individuals. By February 2018, Gifto was already making waves in the crypto world, featuring in the top 10 traded cryptocurrencies by volume.
Impact of Gifto on the Content Industry
Gifto has revolutionized the global content industry by introducing a blockchain-based virtual gifting protocol. This unique approach has successfully bridged the gap between content creators and their audience. Through this protocol, audiences can acknowledge and reward the hard work of content creators, introducing a new form of monetization for decentralized content. The introduction of Gifto has significantly revamped the creator-audience relationship, allowing for a fairer and more transparent interaction.
Institutional Support for Gifto
Not only has Gifto been embraced by content creators and audiences alike, it has also won the support of many large institutional investors. The backing of giants like KPCB and Wicklow Capital serves as a testament to the potential and effectiveness of Gifto. Their support implies that Gifto's concept has undergone scrutiny and has been accepted by a significant number of individuals, paving the way for a bright future for this innovative network protocol.
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