Bread $BRD

Blockchains are rapidly gaining prominence as the modern iteration of what apps were to smartphones in their heyday. The blockchain technology has permeated different sectors and various industries, from cloud storage to identity verification. Yet, the initial purpose of the premier cryptocurrency, Bitcoin, was to disrupt the conventional banking system. A cryptocurrency aptly named Bread aims to refocus on this founding objective. Bread's primary goal is to revolutionize banking through a blockchain-integrated, Bitcoin-based wallet, ultimately creating a truly decentralized banking system that is accessible to all.

About Bread

Bread aims to make the transition to a truly decentralized banking service easier for its users by providing a blockchain-connected Bitcoin wallet that is easy to manage. By incorporating portfolio management tools, Bread aims to offer a complete banking experience. Users can enjoy additional benefits such as loyalty points and rewards on purchases made using its BRD token, further incentivizing the use of the Bread wallet app.

History and ICO

Bread made its official debut in the market in the year 2014, successfully raising VC funding of roughly $7 million by August 2017. Subsequently, in December 2017, the company embraced the ICO route, releasing 88 million BRD tokens. The ICO saw a significant influx of funds, raising $32 million. BRD tokens were valued at a rate of 900 for every 1 ETH during the ICO. By June 2018, the value of the tokens had dropped to above 1600 for every 1 ETH, approximately six months post-ICO.

Vision and Future Prospects of Bread

A decentralized banking system, the original vision of Bitcoin, has either been slow to materialize, or perhaps the audience has grown impatient. Regardless, Bread is determined to accelerate this transition. A significant move by the Bread team was the introduction of the BRD token. With its attractive rates and loyalty/discount offerings, the BRD token has the potential to become the primary incentive for users to join the Bread platform. If this happens, the value of the BRD cryptocurrency could potentially surge, something that current investors are watching closely. However, the decline in value since the ICO is a source of concern, and potential investors are advised to conduct thorough research and analysis before making any investment decisions.