Netflix Makes a Comeback on X Platform with Crypto Advertising

• Netflix Resumes Ad Campaign on X Platform, Following Temporary Boycott
• Background of the Boycott
• Musk's Controversial Response
• Impact and Response
• Musk Denies Allegations
• Netflix Ads Reappear on X Platform

Netflix Resumes Ad Campaign on X Platform, Following Temporary Boycott

Despite a prior pause in advertisement due to controversial remarks made by Elon Musk, Netflix has resumed advertising on the X platform, previously known as Twitter.

Background of the Boycott

The large-scale boycott was triggered by a contentious post that Musk, the proprietor of the platform, supported, which was seen to commend an antisemitic conspiracy theory. This led many to perceive Musk's viral post as anti-Semitic, subsequently prompting tech giants to take action.

Musk's Controversial Response

In November, Musk responded to a post suggesting that Jewish communities support "dialectical hatred against whites". He specifically asserted that the post spoke the actual truth.

Impact and Response

As reported by The New York Times, Netflix put a pause on nearly $3 million worth of advertising, using X's estimates as a reference. This move aligned them with Disney, Apple, IBM, and other multi-billion dollar companies that also withdrew their adverts from X.

Musk Denies Allegations

Musk, who also holds the position of CEO at Tesla and SpaceX, has refuted claims of antisemitism. He clarified on X that "Clear calls for extreme violence are against our terms of service and will result in suspension."

Netflix Ads Reappear on X Platform

The advertising campaign of Netflix has made its return on the X platform. However, advertisements from Walmart, Disney, and other companies partaking in the boycott are yet to reappear.

Edited by Jonathan Stoker