Meta's Paid, Ad-Free Service Hits Roadblocks in Europe

• Meta's Ad-Free Service in Europe Faces Legal Complaints
• Meta's Controversy with European Laws
• Deceptive Practices Alleged by BEUC Deputy Director General
• Meta's Future Plans in the EU Remain Uncertain
• High Prices Lead to Consumer Consent

Meta's Ad-Free Service in Europe Faces Legal Complaints

Meta's recently launched paid ad-free service in Europe is receiving criticism. The European Consumer Organisation (BEUC) states that the service violates the European Union (EU) consumer laws. In response, the BEUC and 18 members have lodged a joint complaint with the Consumer Protection Authorities (CPC).

Meta's Controversy with European Laws

Meta's issues in Europe are amplifying. Recently, the Austrian privacy watchdog, NOYB, stated that the paid service is akin to charging for privacy. However, Meta argues that the paid ad-free service is in compliance with the EU's privacy regulations. These rules necessitate companies to offer a choice to consumers regarding the collection of their data for targeted ads.

Deceptive Practices Alleged by BEUC Deputy Director General

Ursula Pachl, the BEUC Deputy Director General, accused Meta of violating EU consumer law. She cited unfair, deceptive, and aggressive practices, including partial blocking of services to pressure consumers into quick decisions and providing misleading and incomplete information.

Meta's Future Plans in the EU Remain Uncertain

Meta has yet to declare their short-term strategies for the EU. The BEUC adds that data collection may persist even if consumers opt for the new service. The regulator also pointed out the high subscription fee for ad-free services. The service charges 9.99 euros ($10.96) a month for Web users and 12.99 euros ($14.25) for iOS and Android users. Meta asserts that the pricing matches the premium services of YouTube, Netflix, and Spotify.

High Prices Lead to Consumer Consent

Pachl commented on the pricing, stating that consumers are likely to consent to Meta's profiling and tracking at such prices. She asserts that people should not have to pay to protect their privacy.

Edited by Jonathan Stoker