GTA 6 Value Exceeds $70 per Copy, Claims CEO

• Grand Theft Auto 6 Trailer Release Expected December 2023
• Speculations on Pricing of GTA 6
• $70 Per Copy For GTA 6 is Very Low, states Take-Two Interactive's CEO
• Take-Two Interactive on Value and Pricing

Grand Theft Auto 6 Trailer Release Expected December 2023

Rockstar Games has stirred excitement within the gaming community with its recent announcement of a scheduled release for the Grand Theft Auto 6 trailer in early December 2023. This will provide eager gamers with a sneak preview of gameplay, a highly anticipated event as it comes after a decade-long wait.

Rumours suggest that Take-Two Interactive has poured an astounding $1 to $2 billion into the creation of GTA 6. If this holds true, it would make the new Grand Theft Auto installment the priciest game ever developed.

Speculations on Pricing of GTA 6

Speculations abound that Rockstar Games might set the price for GTA 6 at a staggering $150 per copy. The high price point is seemingly justified, as the game promises an immersive open-world gameplay experience worth the investment.

Details on the prospective release dates for PlayStation, Xbox, and PC can be found here.

$70 Per Copy For GTA 6 is Very Low, states Take-Two Interactive's CEO

Take-Two Interactive's CEO, Strauss Zelnick, shared his views in a recent podcast, stating that $70 per copy for GTA 6 "is very, very low" for the experience they aim to offer. He suggested that the game is set to exceed all expectations in terms of value.

Zelnick dropped hints suggesting that gamers might need to pay on an hourly basis to play GTA 6. Though this is not officially confirmed, it has somewhat dampened the spirits of fans who have been eagerly waiting for the game's release.

Take-Two Interactive on Value and Pricing

Take-Two Interactive has stated that the $70 price tag does not do justice to the value they provide. The company believes that game pricing should be based on the hours of gameplay offered.

"In terms of our pricing for any entertainment property, basically the algorithm is the value of the expected entertainment usage. Which is to say the per-hour value times the number of expected hours plus the terminal value that's perceived by the customer in ownership if the title is owned rather than rented or subscribed to," said Zelnick.

He further stated that by this standard, their frontline prices are still very, very low since they offer many hours of engagement.

Edited by Jonathan Stoker