Fox & Polygon Launch 'Verify': A Blockchain Solution Against Deepfakes

Jonathan Stoker Jan 09, 2024, 18:20pm 149 views

Fox & Polygon Launch 'Verify': A Blockchain Solution Against Deepfakes

Fox Corp. Utilizes Polygon Blockchain to Tackle AI-Generated Deepfakes

Multinational mass media corporation Fox Corp., the leading force behind Fox News, has engaged blockchain project PolygonPolygon$0.967 -3.65% as its ally in the fight against AI-produced fraudulent narratives and images, commonly known as 'deepfakes'. The objective is to introduce an automated solution that validates genuine articles and visual content.

Introduction of Verify, an Open-Source Protocol

On Tuesday, Fox broadcast the launch of its open-source protocol named Verify. This protocol, which is built on Polygon's proof-of-stake (PoS) blockchain, is designed to determine both the origin and the progression of registered media. Furthermore, the Verify protocol, which remains in beta, aims to provide a unifying platform between AI technologies and media entities.

Detailed Insights into the Functioning of Verify

As revealed in a recent press announcement, the innovative Verify protocol blossomed from the technological expertise harbored within Fox. Its core purpose is to enlighten readers about the source of individual images. The statement explained, On Verify, content publishers have the opportunity to register their materials to validate their origins. Each distinct content piece is cryptographically signed 'onchain', enabling consumers to discern content from reliable sources via use of the Verify Tool.

Terms of the Polygon-Fox Partnership

No immediate details regarding the terms of the collaborative partnership between Polygon and Fox Corp. have been disclosed, including whether financial transactions, either from Polygon to Fox or vice versa, are involved in the agreement.

It's worth noting that this is not the first time Polygon's blockchain has been utilized to secure a notable advantage. The platform previously aided DraftKings, a digital sports entertainment company, in securing a multi-million dollar edge in a unique staking relationship.

Edited by Jonathan Stoker

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