Dispelling Rumors: Disney's Non-Partnership with Crypto Firms

Jonathan Stoker Nov 19, 2023, 19:28pm 85 views

Dispelling Rumors: Disney's Non-Partnership with Crypto Firms

Reflections and Corrections on Dapper Labs' Collaboration with Disney

Earlier this week, an article was published detailing Dapper Labs' newly announced tie-up with Disney, the distinguished 100-year old entertainment company. This piece contained a few inaccuracies.

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Corrections

It is to be noted that the article contained errors, including the misspelling of the surname of Ridhima Khan, Dapper Labs vice president of partnerships, and misattribution of one of her quotes to CEO Roham Gharegozlou. These errors have been rectified and are regrettable.

Dapper and Disney's Relationship

Further to the corrections, it is important to clarify a central assertion in the article - the claim that Dapper and Disney were partners in a venture called Disney Pinnacle. After having spoken with Dapper Labs head of PR Rachel Rogers, it was clarified that Disney didn't launch the Disney Pinnacle platform; instead, it was Dapper Labs who did it in collaboration with Disney. The use of the term partner by some sources is incorrect. Disney does not use the word partner, instead opting for terms such as collaborates with or teams up with.

The terms and conditions of the deal between Dapper and Disney are not disclosed. However, it is understood that Disney is licensing its intellectual property to Dapper Labs. As to the financial implications of such a deal, it's not unusual to assume that a licensed partner could be paying for the privilege, especially considering the value of what's being licensed.

Dapper's Expectations

Dapper Labs has high hopes for the project, but it is clear that the development process is being led by Dapper, though Disney has been in close contact throughout. As of now, the mobile application is still not launched, with only a waitlist opened.

The suggestion was made that Disney's large fanbase and the emotional connection people have with the brand could make the project one of the few successful NFT experiments. The potential commercial success of the Disney Pinnacle project is quite high, considering the vast appeal of Disney merchandise.

Crypto's Honesty Crisis

Despite this anticipation, the crypto industry faces an honesty crisis. Fraud is rampant, and the industry is often accused of deceiving people. The crypto world has a tarnished reputation, with many losses attributed to it. The industry needs to try honesty and treat cryptocurrency like a profession, to rebuild its reputation and credibility.

Edited by Jonathan Stoker

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